Browsing Tag

marketing

https://www.mediaupdate.co.za/marketing/142959/the-importance-of-video-in-marketing-in-2018
media update

The importance of video in marketing in 2018

Video marketing needs to form part of your content strategy – at the very least in the new year, says Rogerwilco’s head of content, Michelle Jones. She says brands are put off by the cost of producing video content, and they’re uncertain about the ROI,…

November 10, 2017
What marketers need to know about Gen Z
media update

What marketers need to know about Gen Z

Gen Z is the first generation to only know the world with Internet, says digital marketing agency Rogerwilco’s Michelle Jones. They’ve been plugged in and connected from the moment they were born. As this generation comes of age, it’s important that marketers know what they’re…

July 7, 2017
The importance of creating authentic marketing
media update

The importance of creating authentic marketing

If anecdotal evidence is anything to go by, the two generations with the most disposable income to spend are Millennials and Gen Z, says digital marketing agency, Rogerwilco’s Michelle Jones. They’re the ones your marketing efforts need to appeal to – and the one…

June 14, 2017