Browsing Tag

content

Rogerwilco

Why content marketing needs to be personalised

Your customers want to experience personal interactions with the companies and brands they buy from. Before they whip out their credit card, they want to feel that personal connection. And as this becomes increasingly common, content marketing needs to be more personalised than ever…

June 12, 2018
WHY CONTENT WRITERS SHOULD COME UP WITH THEIR OWN TOPICS
Rogerwilco

Why content writers should come up with their own topics

Content writing is not easy. Writers come up with multiple topics daily. And they have to do that week in and week out, month after month. Then they actually have to write those articles. They’re likely given a keyword or set of keywords before…

March 22, 2018
Why you should be blogging less often
media update

Why you should be blogging less often

Is it better to be posting fewer long articles or many short articles on websites and blogs? It’s this question that keeps many content marketers and bloggers awake at night, says Rogerwilco’s head of content, Michelle Jones. She says there’s finally a definitive answer.…

December 12, 2017