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Bizcommunity

Why content marketers need to embrace AI
Bizcommunity

Why content marketers need to embrace AI

Content marketers needn’t battle with artificial intelligence (AI). The advent of AI is inevitable. Instead, we should learn to embrace it. That might seem difficult for content marketers who’re terrified of losing their jobs to an army of robots. But AI can’t replace human…

September 1, 2017
Bizcommunity

Going viral: a digital marketing myth

One of the biggest myths in digital marketing today, and my personal pet peeve, is the belief that you can purposefully create content with the intention of it going viral. The truth is there is no method, formula or recipe to create viral content.…

June 2, 2016