• Michelle Jones

    I have a new job

    Since 1 March 2019, I have had a new job. A new job which means I’m at my computer all day, drinking many cups of coffee and writing. What this new job also means…

    March 1, 2019
  • Michelle Jones

    So, I did a thing…

    I wrote a tiny finance-related ebook in 2017. It gathered digital dust for a full year until last month when I realised that was just plain silly. Long story short, it’s now available on…

    January 6, 2019
  • Why all content marketing writers need to E-A-T
    Rogerwilco

    Why all content marketing writers need to E-A-T

    I’m not talking about snacks, although that is an important part of the writing process. I’m talking about Google’s recently released and updated search quality evaluator guidelines. This is important for content marketing writers…

    November 30, 2018
  • Rogerwilco

    Get ready to market to Generation Z

    Suddenly it seems like everyone is talking about Generation Z. It might be coincidental. But it’s most likely not. People, particularly marketers, are realising just how important this generation is. Perhaps it’s a slow…

    October 29, 2018
  • AI is the future of content marketing
    Rogerwilco

    AI is the future of content writing

    There’s no denying that AI is the future of content writing. We’ve been discussing this for many months and years. A recent article on Search Engine Journal posed the question, “Can AI Replace Human…

    September 25, 2018