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Rogerwilco

Rogerwilco

Why content marketing needs to be personalised

Your customers want to experience personal interactions with the companies and brands they buy from. Before they whip out their credit card, they want to feel that personal connection. And as this becomes increasingly common, content marketing needs to be more personalised than ever…

June 12, 2018
WHY CONTENT WRITERS SHOULD COME UP WITH THEIR OWN TOPICS
Rogerwilco

Why content writers should come up with their own topics

Content writing is not easy. Writers come up with multiple topics daily. And they have to do that week in and week out, month after month. Then they actually have to write those articles. They’re likely given a keyword or set of keywords before…

March 22, 2018
Rogerwilco

How you can work with Facebook’s most recent change

Facebook has again changed its algorithms. This time to prioritise content from friends, family and groups. You know, the reason everyone signed up for Facebook more than a decade ago. In the years since, it’s become so much more than a place to share…

January 22, 2018
Women in tech Where are we
Rogerwilco

Women in tech: Where are we?

It is Women’s Day. It is on this day that we should all take a moment, or more than a moment, to examine what the tech industry is doing to include women. Today, 61 years ago, thousands of women marched to the Union Buildings…

August 9, 2017