Browsing Category

Rogerwilco

  • Why all content marketing writers need to E-A-T
    Rogerwilco

    Why all content marketing writers need to E-A-T

    I’m not talking about snacks, although that is an important part of the writing process. I’m talking about Google’s recently released and updated search quality evaluator guidelines. This is important for content marketing writers…

    November 30, 2018
  • Rogerwilco

    Get ready to market to Generation Z

    Suddenly it seems like everyone is talking about Generation Z. It might be coincidental. But it’s most likely not. People, particularly marketers, are realising just how important this generation is. Perhaps it’s a slow…

    October 29, 2018
  • AI is the future of content marketing
    Rogerwilco

    AI is the future of content writing

    There’s no denying that AI is the future of content writing. We’ve been discussing this for many months and years. A recent article on Search Engine Journal posed the question, “Can AI Replace Human…

    September 25, 2018
  • Women in tech and the gender wage gap
    Rogerwilco

    Women in tech and the gender wage gap

    Today is Women’s Day. It is on this day that we should all take a moment, or more than a moment, to examine what the working world, and the tech industry in particular, is…

    August 9, 2018
  • Rogerwilco

    Is Snapchat losing its appeal?

    There was a while, not too long ago, when Snapchat was the new, hot ticket on the social media block. Everyone working at digital agencies wanted to know how they could use it in…

    July 11, 2018