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Rogerwilco

Why all content marketing writers need to E-A-T
Rogerwilco

Why all content marketing writers need to E-A-T

I’m not talking about snacks, although that is an important part of the writing process. I’m talking about Google’s recently released and updated search quality evaluator guidelines. This is important for content marketing writers to know about because Google could reward website content which…

November 30, 2018
Rogerwilco

Get ready to market to Generation Z

Suddenly it seems like everyone is talking about Generation Z. It might be coincidental. But it’s most likely not. People, particularly marketers, are realising just how important this generation is. Perhaps it’s a slow news day in the content marketing world. Maybe it’s because…

October 29, 2018
AI is the future of content marketing
Rogerwilco

AI is the future of content writing

There’s no denying that AI is the future of content writing. We’ve been discussing this for many months and years. A recent article on Search Engine Journal posed the question, “Can AI Replace Human Writers? ” And while content marketing writers everywhere will likely alternate…

September 25, 2018
Women in tech and the gender wage gap
Rogerwilco

Women in tech and the gender wage gap

Today is Women’s Day. It is on this day that we should all take a moment, or more than a moment, to examine what the working world, and the tech industry in particular, is doing to include women. 62 years ago on August 9,…

August 9, 2018
Rogerwilco

Is Snapchat losing its appeal?

There was a while, not too long ago, when Snapchat was the new, hot ticket on the social media block. Everyone working at digital agencies wanted to know how they could use it in a client proposal. But, suddenly, it’s appeared to have lost…

July 11, 2018