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media update

media update

Sorry marketers, young people hate emojis

Marketers, it’s a harsh reality but one you have to face. It turns out, young people hate emojis, so says Michelle Jones, head of content at Rogerwilco. Those smiley faces and heart symbols have been used consistently in the past few years as marketers try…

January 10, 2017
Content marketing trends
media update

Top five content marketing trends for 2017

In the fast-paced, ever-changing world of content marketing, it’s important to stay on top of the biggest predictions and trends for the new year. So says Rogerwilco’s head of content, Michelle Jones. I glanced at a calendar earlier, spotted the date and gasped aloud…

December 8, 2016
media update

Five lessons marketers can learn from Pokémon GO

You can’t set foot outside at the moment without literally bumping into someone glued to their phones. They’re not watching videos or sending texts, as you might have thought last week. So says Michelle Jones, head of content at Rogerwilco. They’re catching Pokémon. Pokémon…

July 15, 2016
media update

Founders: Who are they really?

There’s a new generation in town; a new group of cool kids. And they are literally kids. Generation Z, or Founders as they have become known, are where marketers need to begin focusing their attention. And it’s important to understand them, says Michelle Jones,…

May 10, 2016
media update

Marketers need to care about millennials

Love them or hate them, marketers need to think about millennials. This demographic is a key consumer segment in South Africa. They have the decision making and purchasing power and marketers need to appeal to that. This is why it’s important to understand millennials,…

April 15, 2016