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media update

Snapchat success: what brands need to know
media update

Snapchat campaign success: What brands need to know

Rogerwilco’s Michelle Jones says that even if you think you’re too old for Snapchat, your target audience might not be. With 2.5 billion snaps created each day, she says, this may be a marketing tool that marketers just can’t afford to miss out on. Video…

August 14, 2017
What marketers need to know about Gen Z
media update

What marketers need to know about Gen Z

Gen Z is the first generation to only know the world with Internet, says digital marketing agency Rogerwilco’s Michelle Jones. They’ve been plugged in and connected from the moment they were born. As this generation comes of age, it’s important that marketers know what they’re…

July 7, 2017
The importance of creating authentic marketing
media update

The importance of creating authentic marketing

If anecdotal evidence is anything to go by, the two generations with the most disposable income to spend are Millennials and Gen Z, says digital marketing agency, Rogerwilco’s Michelle Jones. They’re the ones your marketing efforts need to appeal to – and the one…

June 14, 2017
media update

The battle between content marketers and AI

It’s the kind of headline that’s sure to send shivers up every content marketer’s spine and strike fear into their hearts. Will Artificial Intelligence Replace Manual Content Creation, asked the Content Marketing Institute a few days ago. The tl;dr answer to that question, luckily…

April 24, 2017
Tips for new millennial leaders
media update

4 tips for new millennial leaders

Michelle Jones from digital marketing agency Rogerwilco, says soon millennials are not only going to make up the majority of the workforce – they’ll be the managers and leaders of the working world and it’s incredibly important then that this young generation knows how…

February 9, 2017
media update

7 words millennials don’t want to hear in 2017

The reality is, millennials don’t want to hear marketers trying to speak like them. They want marketers to be authentic and sincere. But there are some words which are so overused that they don’t have much meaning anymore. So says Michelle Jones, head of…

January 16, 2017