Browsing Category

media update

Why content writers should be writing boring content
media update

Why content writers should be writing boring content

Content writers should all be writing boring content, and they should all be searching for ways to make it interesting, says Michelle Jones, Rogerwilco’s head of content. She says for content writers, specialising in boring content sets them apart from their colleagues. Everyone wants…

January 17, 2018
What you need in order to create a content marketing team
media update

What you need in order to create a content marketing team

We all know how valuable content marketing can be, says Rogerwilco’s head of content, Michelle Jones. She says it has the power to engage an audience, generate leads, and acquire customers – all at the fraction of the cost of traditional marketing. However, creating…

January 2, 2018
Why you should be blogging less often
media update

Why you should be blogging less often

Is it better to be posting fewer long articles or many short articles on websites and blogs? It’s this question that keeps many content marketers and bloggers awake at night, says Rogerwilco’s head of content, Michelle Jones. She says there’s finally a definitive answer.…

December 12, 2017
https://www.mediaupdate.co.za/marketing/142959/the-importance-of-video-in-marketing-in-2018
media update

The importance of video in marketing in 2018

Video marketing needs to form part of your content strategy – at the very least in the new year, says Rogerwilco’s head of content, Michelle Jones. She says brands are put off by the cost of producing video content, and they’re uncertain about the ROI,…

November 10, 2017
Content marketing trends for 2018
media update

Content marketing trends for 2018

The year 2018 is so far off, you’re likely thinking to yourself, ‘why do we need to worry about industry trends for next year right now?’ says Rogerwilco’s head of content, Michelle Jones. The reality is, she says, is that 2018 is not that far…

October 12, 2017